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Saturday, July 21, 2007

Cut the eBay Keyword Spam

Keyword spamming is when you add words, usually brand names, to your auction description that don't describe what you're selling. (For example, describing that little black dress as Givenchy-style when Givenchy has nothing to do with it.) Sellers use keyword spamming to pull viewers to their auctions after viewers have searched for the brand name. To attract attention to their listings, some sellers use "not" or "like" along with the brand name, such as "like Givenchy."

Keyword spamming actually causes your auction to fall under "potentially infringing" items for sale on eBay. Keyword spamming is a listing violation. The wording you choose when you run this kind of auction manipulates the eBay search engine and prospective bidders

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