Buy It Now through eBay

From the buyer's point of view, shopping at an eBay store is much different than winning an auction. eBay stores feature fixed-price sales; the buyer will get the merchandise as soon as you can ship it (instead of waiting for the auction to run its course). Even though your auctions show up on your store’s home page, all regular listings in your eBay store are Buy It Now items.

When a buyer makes a purchase from an eBay store, here's what happens:

1. The buyer clicks the Buy It Now button on the listing page. The Review Payments page appears, where the buyer can review the purchase. This page contains the shipping amount that you specified when you listed the item.

2. The buyer provides shipping information (required). When eBay notifies you that a sale has been made, you have all the information you need. You don’t have to scurry around looking for the return address on the envelope when the payment arrives.

3. The buyer reviews the transaction and then clicks the confirm button. The information about the sale is e-mailed to you, and the buyer receives confirmation of the sale.

Your eBay store will be an essential backup to your auctions. It’s a great place to put out-of-season items, accessories for the items you sell actively, and even consignment items between relisting.