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Saturday, July 21, 2007

Multiplying Sales with Second Chance Offers

When you have multiples of an item and your final bid amount exceeded your target price, you can feel free to make offers to underbidders to buy the same item for their high bid. You can also make a Second Chance offer if the winning bidder does not come through with the payment.

This is a perfectly eBay-legal way to make a second sale. Best of all? eBay doesn't charge you a second listing fee for your offer. You just pay a Final Value fee if the bidder accepts your offer.

Second Chance offers may be offered to underbidders, for a prescribed time period -- 1, 3, 5, or 7 days. The underbidder has the opportunity to take you up on the offer or pass. When the underbidder takes action, that is, buys the item or e-mails you that he is not interested (and you close the Second Chance offer -- just like an auction), you can make another offer to a different underbidder. You can follow this process on down the list of underbidders for up to 60 days.

You do not necessarily have to make an offer to an underbidder if you are not comfortable with that person's feedback. It's up to you to which bidder you make offers.

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